Crypto exchange OKX has entered into a multi-year partnership with British racing drivers McLaren F1 Team and their McLaren Shadow esports Team.
The cost of the transaction amounted to several hundred million dollars. The exact amount has not been revealed.
As part of the deal, the OKX branding will appear on McLaren vehicles and on the suits and helmets of drivers Lando Norris and Daniel Ricciardo during the Miami Grand Prix, which will be held on May 8.
According to OKX Marketing Director Haider Rafik, no cryptocurrency company has previously entered into such large deals with Formula 1 participants.