Cryptocurrency exchange Binance has teamed up with The Weeknd’s After Hours Til Dawn tour, which will be the first worldwide concert tour to use Web 3.0 technologies.
Together with the HXOUSE team, the exchange will release an exclusive NFT collection for The Weeknd tour and joint branded products.
As part of the cooperation, Binance will also donate $2 million to the XO humanitarian fund, which was established by The Weeknd. The organization supports people in emergency situations in hunger hotspots around the world.
In addition, the singer and Binance will develop a separate collection of NFTs. 5% of its sales will be transferred to this fund.