Crypto exchange Binance has announced it has entered into a partnership TikToker “Xabi” Leim, an Italian of Senegalese origin with 144 million followers on TikTok who has become an ambassador for the crypto exchange.
We should remember that Leim leads the ranking of TikTok accounts in terms of the number of subscribers. He gained popularity thanks to videos in which, without saying a word, he sarcastically ridicules people who complicate simple tasks.
According to the company, the video blogger will promote Web3 technologies and joint NFT projects with Binance, “further expanding the experience of its fans.
The cooperation will reportedly contribute to the development of the Binance ecosystem and the crypto industry as a whole.