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US digital asset manager Grayscale Investments is preparing to expand into Europe, Bloomberg has reported citing the company’s CEO Michael Sonnenschein.

He has said that no decision has been made yet on the countries in which the company will offer its services or the products that will be launched first. In addition, the launch date of new products in Europe is still unknown.

The company has reported that it intends to conduct pilot tests in several markets prior to the official launch. He has said:

“Although the EU is unified, we do not see the entire European market as one. Instead, we will be very thoughtful and methodical with every financial center we launch. Because we are aware of differences in investor behavior and attitudes, as well as in regulatory regimes.”

The company’s 14 crypto investment funds had about $30 billion in assets yesterday, with the company’s Bitcoin trust representing $24.5 billion of the total.

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