Reading Time: < 1 minute

Asset management company VanEck was excited to announce the approval of its Ether exchange-traded fund (ETF) with a unique 37-second advertisement urging viewers to “Enter the ether.”

On May 23, VanEck released the ad on X, just 30 minutes after the Securities and Exchange Commission (SEC) approved its 19b-4 filing for a spot Ether ETF.

Other companies that also received approval for their Ether ETF filings include BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise.

However, the SEC still needs to approve each ETF’s S-1 filing before they can be traded, a process that experts predict could take a few months. VanEck’s ad poses the question, “Could this be the catalyst for a more decentralized and open-source economy?”

It encourages viewers to think about the potential of Ethereum and how it could shape the future. The online reaction to the ad was mostly positive, with some even saying it was “hard af.”

Some speculate that the approval of these Ether ETFs could be a turning point for older generations who are just now realizing the potential of smart contracts and the broader crypto market.

Follow and like us on
Back to top